Badung, Indonesia – 3 September 2024. Adi Haryono, Associate at KAPPI Global, Treasurer of the Indonesia Coffee Board, and Commissioner of PT Kapal Api Global, shared insights on unlocking growth and attracting strategic investment during the High-Level Forum on Multi-Stakeholder Partnerships (HLF MSP) 2024, hosted by Bappenas in Bali.

The session, “Unlocking Growth: Overcoming Barriers and Optimizing Investment Returns through Smart Outbound–Inbound Strategies,” focused on how developing countries can strengthen foreign direct investment (FDI) to foster growth. Adi’s contribution highlighted both the opportunities and the structural barriers facing Indonesia’s coffee industry.

Enhancing domestic capacity, expanding global reach

While Indonesia remains one of the world’s largest coffee producers, Adi noted that the sector still struggles to attract significant FDI, particularly in modern processing facilities. He proposed a dual strategy: improving domestic productivity through modern farming, replanting, and training, while also creating outbound investment opportunities to position Indonesian coffee more strongly in international markets.

He pointed to contract farming models as a pathway to empower local farmers with shared resources, financing, and improved yields. Beyond production, Adi emphasized the value of international marketing — from global exhibitions to creative media such as documentary films — to showcase Indonesia’s diverse coffee origins as premium products.

Creating an enabling environment for investment

Beyond the coffee sector, Adi underlined that creating a favorable environment for investors requires regulatory clarity, government–private collaboration, and multi-stakeholder partnerships. He identified sectors such as infrastructure, renewable energy, and digital connectivity as critical enablers for strengthening Indonesia’s investment climate.

Drawing on his experience at PT Kapal Api Global, Adi shared examples of joint ventures that combine inbound and outbound approaches — bringing foreign products into Indonesia while also expanding Indonesian coffee abroad. This reciprocal model demonstrates how smart investment can benefit both domestic and international stakeholders.

Connecting policy, industry, and community

From his role at KAPPI Global, Adi emphasized the importance of linking research, education, and policy reform with investment strategies. He noted that the foundation’s focus on capacity building and international standards aligns with Indonesia’s goal of positioning coffee as a competitive and sustainable export sector.

“To attract and optimize investment, Indonesia needs to combine innovation with enabling policies and strong partnerships across government, industry, and civil society,” Adi said. “For coffee, this means not only scaling production and quality but also ensuring farmers and SMEs are empowered to participate in global markets.”

Toward sustainable growth

The discussion also addressed broader global challenges — from climate change to digitalization — that shape the future of investment. Adi stressed that innovation and cross-sector collaboration are essential in helping Indonesia adapt and thrive in this changing landscape. His participation underscored the role of public–private partnerships in ensuring that investment leads to inclusive growth, not just economic returns.

KAPPI Global’s presence at HLF MSP

Alongside the forum discussions, KAPPI Global also hosted a booth at the HLF MSP venue to introduce its initiatives to participants and partners. The booth showcased programs on farmer empowerment, highlighted outcomes from the Indonesia Coffee Summit 2023, and presented Indonesia’s coffee heritage through documentary films such as Aroma of Heaven and Legacy of Java. These activities demonstrated KAPPI’s commitment to connecting grassroots empowerment with international collaboration and storytelling.