Osaka, Japan – 23 July 2025. The Japanese coffee market is seeking high-quality, consistent, and reliable supply, and Indonesia is poised to meet this demand. As the world’s fourth-largest coffee producer, Indonesia underscored its role as a trusted partner for Japan during the Global Coffee Market Insight 2025: From Indonesia to Japan, for the World forum, held at the Indonesia Pavilion, Expo 2025 Osaka.

The event, organized with the support of the Indonesian Coffee Development Education Foundation (KAPPI Global), brought together global experts, industry leaders, and policymakers to highlight Indonesia’s renewed focus on education, quality standards, and market readiness.

Global insights on Indonesia’s coffee strengths

Judith Ganes, commodity analyst and founder of J. Ganes Consulting, shared insights from field visits to Sekincau (Lampung) and Warnasari (West Java).

“From my visits, it’s clear that Indonesia demonstrates strong capacity—not just in coffee quality and variety, but through the engaged, young farming community it has cultivated,” said Ganes.

She noted that in today’s volatile commodity market, countries that deliver quality, traceability, and responsibility will attract long-term buyers. Indonesia, she added, is taking the right steps to reinforce its position.

From challenges to systemic improvements

This forum built on KAPPI’s earlier initiative, “Comeback with Confidence – Reviving the Glory of Indonesian Coffee in Japan”, which addressed Japan’s strict Maximum Residue Limit (MRL) regulations.

Although challenging, the MRL issue sparked significant reform: farmer training in Good Agricultural Practices, investment in accredited laboratory testing, and adoption of intercropping systems that boost both compliance and farm resilience.

Moelyono Soesilo, Head of the Specialty Coffee Compartment at AEKI, emphasized these improvements as a turning point:

“This situation spurred necessary reforms, including safer pesticide practices, enhanced laboratory testing, and the adoption of intercropping techniques. The outcome is not just compliance with Japanese standards, but a stronger foundation for long-term resilience and competitiveness,” he explained.

Voices from industry and diplomacy

Japanese industry leaders emphasized the importance of consistency. Masataka Nakano of Key Coffee Inc. highlighted that while diversity is attractive, repeatability is what sustains consumer trust.

“Japanese consumers are particularly discerning about flavor consistency and quality. Indonesian coffee that upholds these standards will find a secure place in the market,” said Nakano.

On the diplomatic front, Dody Sembodo Kusumonegoro, Minister Counsellor at the Indonesian Consulate in Osaka, framed coffee as both an economic and cultural bridge:

“Coffee has long served as a bridge between our cultures, connecting not only flavors but shared values. This forum is a significant step in re-engaging and reinforcing Indonesia’s coffee footprint in Japan,” he remarked.

KAPPI Global: Education and future leadership

Roby Wibisono, speaking for KAPPI Global, highlighted the foundation’s vision to prepare Indonesia’s coffee sector for global challenges.

“Our goal is to cultivate a knowledgeable and empowered coffee community in Indonesia. The future of Indonesian coffee lies in a new generation of farmers and coffee professionals—from farm to café, from producer to consumer. Through research, training, and quality assurance, we are not just shaping the future of Indonesian coffee, but defining it on the global stage,” said Wibisono.

KAPPI’s initiatives range from farmer training and regeneration to barista and SME development and research partnerships. By connecting actors across the value chain, KAPPI is advancing collaboration that enhances Indonesia’s readiness for international markets.

Building resilience for the future

Supported by partners such as UCC Japan and Key Coffee, along with governments and associations, Indonesia is shaping a more resilient and future-ready coffee export model.

This renewed focus on quality, consistency, and responsibility not only addresses current challenges but also positions Indonesian coffee as a premium offering for the years ahead.

Forum participants agreed that building resilience will depend on shared action: from farm practices and quality controls to international partnerships that ensure long-term stability.