Our Goals

Vision

Building an empowered, knowledgeable and sustainable coffee community, where farmers, baristas and industry professionals can grow and thrive together.

Mission

  1. Empowering coffee farmers through education on sustainable cultivation, digital utilization, and market understanding.
  2. Training baristas and coffee professionals in brewing techniques, service methods, & deeper customer interactions.
  3. Supporting coffee farming research and innovation for the welfare of all farmers through crop diversification & derivative products.
  4. Leveraging digital platforms to distribute knowledge to make it accessible to all coffee lovers.